Chapter V: Business and the Public

Chapter IV: The Psychology of Public Relations

Chapter III: The New Propagandists

The group has mental characteristics distinct from those of the individual, and is motivated by impulses and emotions which cannot be explained on the basis of what we know of individual psychology. In certain cases we can effect some change in public opinion with a fair degree of accuracy by operating a certain mechanism, just as the motorist can regulate the speed of his car by manipulating the flow of gasoline.

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Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise? If we set out to make a list of the men and women who, because of their position in public life, might fairly be called the molders of public opinion, we could quickly arrive at an extended list of persons mentioned in "Who's Who."

Such a list would comprise several thousand persons. But it is well known that many of these leaders are themselves led, sometimes by persons whose names are known to few.

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The minority has discovered a powerful help in influencing majorities. It has been found possible so to mold the mind of the masses that they will throw their newly gained strength in the desired direction.

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We are governed, our minds molded our tastes formed, our ideas suggested, largely by men we have never heard of.

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Alrighty, testing out Ulysses' date and time post publishing. Decided I should post the selections from Bernays that I have been using … got my notes for chapters I-IV set to pop, staggered by an hour, beginning in 27 minutes.

Bernays capturing woke Twitter's entire memeified existence from the grave.

At this point, I'm beginning to question who to blame for all the typos I'm finding in a book that's been in circulation since 1928.

Chapter II: The New Propaganda

Check out this horsesh$te voicemail I was just left by an Austrian number.

Suppose at this point I oughta consider illustrating some of my poetry.

How did social media break the world? It all but eliminated Bernays' "expense of manipulating the social machinery."

Okay … whatever … the signature was all wrong … totally corrected that sh$t.

Totally need to spruce up the background … but the chapter two selection has been modeled.

Chapter One: Organizing Chaos

It's funny … I was tape delayed … he was so douchey that I skipped to live and missed the resignation.

Someone pass me a link to the Cuomo smoking gun. Sitting here through the pressers of he and his attorney … and vaguely recalling what I heard that day the Pentagon was locked down … the only indisputable fact before me is that Cuomo is a douche.

Political rope-a-dope with a side of spinnable safety. Wonder how much time the obstructionist agenda will be able to milk from the Senate calendar.

Y'all keep acting like Trump heads the GOP. He doesn't. The base sculpted by the reality years were spent fabricating is in the driver's seat. Whoever held the reigns lost their grip with the shortsighted play of politicizing and weaponizing a global pandemic (point Putin BTW).

The model before I start painting tomorrow (more or less).

Okay, model for a better idea … choice excerpts from chapter one "Organizing Chaos" written on the back of the Declaration of Independence.

I mean, I was gonna just clean up the text here … then I realized that even the two of y'all that might read the black print likely wouldn't wanna bother with sideways and upside down sh$t. The concept I had while re-reading is better … the illustrated modern relevancy.

Threw some spaghetti at the wall, pretty sure it didn't stick. Not at all where I was gonna go.